MBA Marketing Intelligence SRH University

Program Description

The MBA in Marketing Intelligence develops your ability to analyse markets, understand customer behaviour, and use data-driven strategies to design effective and competitive marketing solutions Learn how to analyse markets, understand customer behaviour and develop data-driven marketing strategies. In the first semester, you build a solid foundation in management and organisational behaviour, exploring how organisations function and how culture and leadership shape performance. You then develop core marketing skills through modules on marketing fundamentals and market research, learning how to collect and analyse data for strategic decisions. The second semester strengthens your analytical capabilities through data-driven decision-making and marketing management. You deepen your understanding of consumer behaviour and customer relationship management, supported by a scientific writing module. The third semester focuses on strategic management and business ethics. You complete the programme with an applied project or internship and a master’s thesis based on a real marketing challenge.

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