BA International Business Administration Digital Marketing SRH University

Program Description

Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills. Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue. The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment. The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field. Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing. Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters. Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

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