MA Management and Branding Regent’s University London

Program Description

Our MA Management courses provide insights into business, people and resource management, while allowing you to delve deeper into one specialist field. A good brand has the power to evoke emotion and improve visibility, meaning, preference, trust and loyalty – which, in turn, commands a price premium and must deliver on increased perceived value. But successful branding is far more than a memorable name, logo, and strapline. It’s an art and science that appeals to our thoughts and emotions. On this course, you’ll learn what it takes to create, build and manage brands and people across a range of sectors.

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