MA International Fashion Marketing Regent’s University London

Program Description

In today’s interconnected world, fashion marketers play a crucial role in shaping new trends, navigating markets and driving brand success. Created alongside industry leaders, this strategic course explores the intricacies of international fashion marketing – expanding your understanding of business and marketing theory before applying this knowledge to the global fashion marketplace. You’ll examine fashion as part of a broader cultural and digital economy, learning how it communicates identity, culture and community across different global markets. You'll develop a deeper understanding of how marketers craft compelling narratives, produce immersive experiences and drive consumer desire.

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