BA (Hons) Fashion Marketing Regent’s University London

Program Description

Develop the strategic insight to lead in fashion marketing and branding. In today’s fast-paced and interconnected industry, fashion marketers play a crucial role in shaping trends, building brands and driving commercial success. This course explores the structure of the fashion industry and develops your understanding of marketing, branding and communications as well as the practical skills needed to apply this knowledge in real-world contexts. You’ll examine fashion within an evolving digital landscape, exploring how innovation is reshaping the way brands communicate, engage audiences and build communities. Through this, you’ll learn how marketers craft compelling narratives, create immersive brand experiences and respond to changing consumer behaviours across platforms.

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