MA Innovation Design Management University of Europe for Applied Sciences (UE)

Program Description

Comprehensive developments through digitalisation, evolving marketplaces, and changing consumer behaviour have created a new professional playing field between creative design, business strategy, and IT processes. Innovation-oriented companies are increasingly seeking managers who understand how to utilise design as a driving factor for business decisions and to incorporate creative thinking and an artistic mindset into the business world – as strategic assets in generating innovation and sustainable consumer benefits, as well as in transforming a company's organisation and vision.

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