International Business (BA) - International Marketing Karlshochschule International University

Program Description

Marketing means understanding new markets around the world and thinking about strategies for developing, delivering, and communicating products and services. Marketing is much more than just advertising: It's about understanding the customer journey, from their individual needs to their passion for international products. Developing a global marketing perspective requires understanding global value chains (and improving them from an ethical and environmental perspective), learning about different regions of the world, and communicating with customers on an equal footing. Profile-related subjects of the course include marketing/marketing strategies, intercultural advertising psychology, international law, decolonization of customer relationships, development and communication campaigns, change and learning, regional aspects of the economy, and international projects. Professional opportunities include international market research, international marketing, and international product, brand, innovation, and development project management.

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