BA (Hons) Business Management with Analytics Abertay University

Program Description

What are the business challenges presented by shifting markets, ever-changing business models and emerging technologies? Which management skills do you need to deliver a high-level financially and sustainable organisational performance? As organisations collect more 'Big Data', there is a critical need for employees who can analyse that data strategically in areas such as marketing intelligence, CRM, sales and financial management. You need to present and interpret findings clearly and effectively. We will help you to excel in a range of business settings, so you are able to influence and make informed, data-driven business decisions.

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