BA (Hons) Business Management with Events Management Abertay University

Program Description

What are the business challenges presented by shifting markets, ever-changing business models and emerging technologies? Which management skills do you need to deliver a high-level financially and sustainable organisational performance? The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. You will learn how to organise, market, budget for and execute business events. This covers all areas, including digital events across a variety of platforms. With a specialism in events management (which also applies to tourism), you will become highly employable across many different types of organisations.

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