International Business with Data Analytics MSc University of Bedfordshire

Program Description

In the modern business world, data analysis is a key component in decision making and organisational development. This course builds your skills in data analytics while exploring core areas of business such as strategic and financial management; cross-cultural business competencies; and brand management – all viewed through the lens of developing patterns in world trade and the global marketplace. You also study the management and development of people in cross-cultural organisations, and gain an appreciation of how cultural differences affect both buying behaviour and marketing approaches. The Data Analytics units cover a wide range of topics including big data; programming; and the importance of analytics in decision making. The knowledge you gain will enable you to synthesise complex information and data to produce meaningful solutions for your organisation. Every taught unit on this course is delivered in a six-week block with six entry points through the year, allowing you to start at a time that suits you. Why choose this course? Acquire the technical expertise and awareness of data security to safeguard organisations and their assets Build up a deep understanding of organisations and the international environment they operate in Develop your understanding of the financing of international organisations including the sources, uses and management of finance, and the use of accounting for managerial and financial reporting Consider the impact of contextual and cultural forces on international companies including ethical and environmental considerations Gain the managerial attributes to contribute to an organisation’s global business strategy and resolve international business problems Build transferable, interpersonal skills in critical thinking, analysis, team working, problem solving, numeracy, negotiation and self-management

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