Marketing MSc University of Bedfordshire

Program Description

Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement, reputational management and consumer behaviour while also being able to analyse data, spot data patterns and plan creatively to respond to them, answering questions like ‘How do I inspire the digital consumer?’ On this course, you develop the skills required to adopt appropriate strategic responses to different market environments, particularly when it comes to using branding to compete internationally. You also examine more nuanced aspects of marketing such as purpose and ethics; the management and development of people in cross-cultural organisations; and environmental issues. Every taught unit on this course is delivered in a six-week block with six entry points through the year, allowing you to start at a time that suits you.

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