Digital Marketing MSc University of Bedfordshire

Program Description

As established major players and ambitious start-ups continue to develop and expand the advertising and marketing landscape, a digital skills gap has appeared, both in the UK and internationally. This course aims to help fill that gap by providing you with the strategic knowledge and skills need to make effective business decisions and become a successful digital professional. You also explore the innovative creative concepts that are driving the latest global digital success stories and develop the confidence to take your own imaginative ‘leaps of faith’. Every taught unit on this course is delivered in a six-week block, with six entry points through the year, allowing you to start at a time that suits you. Why choose this course? Study with seasoned professionals, academics and practising experts, focusing on areas such as data analysis, reputation management and brand communications Explore the theory and practice behind audience behaviour and what makes consumers buy (or not buy) products and services Our practice-based approach enables you to understand and develop competitive marketing strategies from a real-world business perspective Benefit from studying at a University with recognised expertise in big data and a newly developed business analytics suite

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