Marketing - BSc (Hons) Keele University

Program Description

Effective marketing is at the heart of a business's success. Without it, how would organisations compete in a crowded marketplace, build brand awareness, communicate with consumers or leverage the opportunities digital marketing creates? Our marketing programme allows you to specialise in this dynamic field, exploring diverse marketing approaches, techniques, and strategies employed by different types of organisations. Our comprehensive curriculum ensures that you can deliver impactful and positive marketing results in your professional journey upon graduation. You’ll study marketing theory and its application, analyse contemporary marketing practices, examine world-famous companies and explore insights from seminal thinkers and practitioners. As you progress in your marketing studies you will become proficient in creative, digital and analytical skills, the collection and use of data, and develop an excellent understanding of how the fluctuating business environment creates challenges for marketeers. Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

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