Business Analytics MSc Keele University

Program Description

The contemporary structure of our programme provides a comprehensive introduction to business analytics complemented by in-depth technical training. It aims to develop your skills and knowledge in areas such as data analytics, machine learning and statistical modelling, and you’ll gain hands-on experience with analytical tools, data visualisation and business intelligence resources. Big data technologies and cloud computing platforms are examined within a business context addressing important issues such as data governance, security and how big data is stored and processed. You’ll analyse the impact of artificial intelligence on business analytics and investigate generative AI technologies. Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills. Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

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