International Business Management - BA (Hons) Keele University

Program Description

Our International Business Management degree programme provides you with the tools to master the fundamentals of the global business environment, focusing on the international aspects of the business world, and paving the way for a diverse range of careers. It provides an excellent education in international business, opportunities to develop practical real-world skills, and chances to broaden your international experience by studying abroad or learning a new language. You will study marketing, human resource management, leadership, strategy and business operations to achieve a broad understanding of organisations and their functions. To strengthen your international business knowledge, you’ll explore topics such as international economics, politics, and society, global business strategies, cross-cultural communication, international trade, market entry strategies, and data driven decision-making in global markets. Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

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