Fashion Buying with Marketing BA (Hons) De Montfort University (DMU) ( LEICESTER CAMPUS-Main)

Program Description

Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms. You will study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You will also cover report writing, data selection, presentation and critical analysis. Develop the practical skills needed to take on the challenges of our rapidly evolving industry, focusing on the shift in consumer demand from high street to online shopping. With an emphasis on sustainability and social responsibility, we aim to give you the tools you will need to drive innovation at all stages of the buying process. Work on live projects with industry partners to learn from buying, marketing and creative experts. Previous briefs include sustainable projects with Stella McCartney and Ted Baker, and a trend forecasting project with Next. Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers. Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill. Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies.

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