Bachelor of Business Administration in Marketing Management - BBA University of Nicosia

Program Description

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice. The main educational competency/learning goals of the program are to: Deliver cutting edge content to build competency in a fundamental understanding of marketing content. Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning. Enable students to identify the critical role of consumers as being central within the marketing process. Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests. Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research. The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. (https://www.cim.co.uk/membership/) The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. The partnership provides our students with exemptions on CIM qualifications in addition to their degree and makes them eligible to complete a CIM professional qualification through a set of reduced modules in addition to their degree. However, to be able to pursue the CIM’s qualifications after their graduation students must ensure that during their studies, they take the following courses: MKTG-291 Marketing, MGT-281 Introduction to Management, and BADM-480 Task-Based Internship or MKTG-499 Marketing Practicum, PLUS 17 other Marketing Courses. Our students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/

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