Business Management and Marketing BA (Hons) Keele University

Program Description

You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends. Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities

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