MSc Marketing and Management University of East Anglia (UEA)

Program Description

The contemporary business landscape demands adaptability and independent thinking, and this Master’s course will prepare you to excel. It’s an excellent choice if you’re interested in both marketing and management and want to keep your options open by exploring both disciplines. The course is also ideal if you have your own business, or you work in a family business. It also provides a solid foundation for a career in marketing or management. You don’t need to have studied or worked in marketing or management before to excel in this course, as you’ll be introduced to all the key concepts and practices. For those with experience, this degree offers an opportunity to push your skills and capabilities. You’ll learn to identify, evaluate, and execute marketing and management strategies, and discover how to engage and collaborate with other specialists - an essential skill if you aspire to rise to the top in business. Over 12 months of intensive study, you’ll explore theories, concepts, and techniques, building analytical tools and perspectives. You’ll learn to lead and respond both operationally and strategically in the dynamic global marketplace. In marketing, you’ll cover fundamentals and investigate new areas like internationalisation, the global marketplace, the power of the internet, and socially responsible marketing. You’ll learn how to analyse markets, develop brands, and manage teams. In management, you’ll develop key skills, becoming adept at integrating and aligning organisational processes, systems, and people to meet business challenges and goals. Good management requires empathy, communication, and confident leadership - skills you’ll hone throughout the course. You’ll learn to understand people from different backgrounds and how to maximise their potential. Additionally, you’ll explore the impact of marketing and management strategies on growth, cash flow, and profit. Your studies will have an international outlook throughout. You’ll tackle business issues from a global perspective and be part of a diverse student body, ensuring you graduate ready to succeed on the international stage.

Other Programs at the School