BA (Hons) Marketing and Management University of East Anglia (UEA)

Program Description

Marketing is a fast-moving and crucial aspect of modern business which has experienced a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues, today’s marketing must be more targeted, measurable, and effective than ever before. Combining a passion for marketing and an interest in management, this course will provide you with a set of leading-edge skills with a thorough grounding in management, preparing you for a range of exciting marketing careers. In our Marketing and Management Degree Course at Norwich Business School (NBS) you’ll learn about managing modern organisations and discover relevant marketing principles. You’ll gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from, so you’ll be able to shape your own degree. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world. Norwich Business School is a friendly and supportive environment with an engaged and international cohort. We infuse all of our teaching with cutting edge business expertise as well as the results of our own research. You’ll also be able to get involved with thriving extracurricular business clubs to practice what you learn and add to your CV. After the course, you’ll be perfectly placed to enter a career in marketing. The field of marketing is wide-ranging, meaning you’ll have career options in a whole range of different businesses and departments. The management aspect of this degree will help you secure a higher role, or even start your own marketing business.

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