MSc Digital Marketing University of East Anglia (UEA)

Program Description

Our newly developed MSc Digital Marketing course equips you with advanced knowledge, cutting-edge strategies, and real-world insights to thrive in today’s fast-paced digital landscape. Through a dynamic blend of theoretical insight and hands-on experience, you’ll master AI marketing, strategic marketing management, buyer behaviour and interactive marketing, social media and digital marketing, and business research. You’ll graduate ready to leverage data-driven strategies, make informed decisions, and drive impact in a global context, with a strong focus on emerging technologies and real-world applications. You’ll gain the skills to identify, evaluate, and implement effective digital marketing strategies whilst learning how to collaborate across diverse business areas. No prior marketing study or work experience is required, as the course introduces essential concepts before progressing to advanced topics. If you already have a marketing background, this digital marketing Master’s will challenge you to elevate your expertise and take your skills to the next level. Over 12 months of intensive study, you’ll dive into the latest digital marketing theories, concepts, and techniques, developing strong analytical skills. You’ll tackle business challenges from a global perspective, learning from our world-class international lecturers and collaborating with a diverse, talented student community. This course offers a strong foundation for success in digital marketing—perfect if you’re running your own business, supporting a family enterprise, or looking to accelerate your professional growth. You’ll graduate ready to make an impact on the global stage, fully equipped for a rewarding and influential career.

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