Strategic Marketing MSc University of Sussex

Program Description

Develop your strategic marketing skills and compete in today’s global marketplace. On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll: study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour learn about advanced marketing analytics gain essential skills to help you measure success and improve the quality of marketing decisions cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls explore the role of marketing in influencing consumers towards more sustainable behaviour. Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, consumer psychology and the management of negotiation.

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