Strategic Digital Marketing MSc Aston University

Program Description

In the 21st century, digital marketing has become be one of the primary areas of businesses, not for profit, public sector institutions, and eGovernment. The recent innovations in disruptive technologies and digitalisation have created new opportunities to reach different audiences in a much more interactive way. The exponential growth in e-commerce, new business models, and digital communications requires a whole new range of skill sets. Big data and digital analytics also open new horizons in machine learning and artificial intelligence that can create more intelligent marketing strategies. Digital marketing requires creative, analytical, and strategic skill sets which have been used as the foundations for the MSc Strategic Digital Marketing degree. It is designed to meet the needs of the global marketplace and employers from a wide range of sectors. There is considerable demand for digital marketing graduates in different countries across the world. In the UK alone, there is a digital skills shortage, and it is a similar situation in many countries. In emerging nations, rapidly growing businesses require students with digital marketing knowledge and skills to leverage new opportunities in both domestic and international markets. A specialist masters degree in this area can provide added value for students seeking new career opportunities in the UK and worldwide.

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