POST-BACCALAUREATE IN DIGITAL MARKETING St. Francis Xavier University

Program Description

Digital marketing refers to marketing activities that are performed through the use of information tech- nology (IT), including those that are conducted through the internet. An organization may use a wide variety of technologies while using digital marketing to reach potential customers, such as websites, search engines, blogs, social media, video, and email. Given the significant usage of social media and other online channels, digital marketing can help improve the competitiveness and positioning of organizations. Organizations now recognize that developing and implementing an effective digital marketing strategy is paramount. A successful digital marketing strategy involves a combination of various methods and technologies, including online advertising, search engine optimization and marketing, social media marketing, pay-per-click, influencer marketing, and content creation and management.

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