MSc Digital Marketing University of Salford

Program Description

Our MSc Digital Marketing is designed for anyone with a background or interest in the ever-evolving and complex world of digital marketing. This programme explore the many areas of marketing in the digital age, from email, mobile and content marketing, to research, analysis and strategy. You'll gain a deeper understanding of the use and importance of video production and podcasting, web design and development, blogging and more. You will also look at tools and techniques such as Pay-Per-Click (PPC), Search and Social Media Marketing (SSMM) and Search Engine Optimisation (SEO).

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