MBA Fashion and luxury goods management Ecole Conte

Program Description

The MBA Fashion and Luxury Goods Management is the first program to complement managerial teaching with an analysis that combines creativity and stylistic reflection. As a result, students acquire not only in-depth knowledge of the sector and its professions, but also genuine creative know-how. This course provides students with an overview of the luxury and fashion market, as well as the skills needed to run a business in this sector. Students will learn to manage projects, develop marketing and sales strategies, and manage the supply chain and logistics. Key points Strategic management Performance control Business ethics Digital marketing Project management Marketing strategy & operation Financial management Digital transformation Target analysis Business intelligence Management of IT Digital law History of fashion & luxury Fashion & luxury marketing Fashion management Production & fashion shows Labor law HR management

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