Marketing Management, MA University of Greenwich

Program Description

Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations. Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism: Strategic Marketing Advertising and Communications The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects. The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change. The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.

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