MARKETING MANAGEMENT FOR EVENTS, HOSPITALITY AND TOURISM MA University College Birmingham (UCB)

Program Description

Our Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialised expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms. This marketing course focuses on developing effective marketing management competencies with a range of modules designed to reflect the contemporary environment. You will interact and engage with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. Delivered through flexible learning, our course is hands-on and will arm you with a wealth of practical skills and experience while you study. As well as working on live projects and engaging with industry experts, you will be able to develop a wide variety of valuable media skills for the sector studying in our state-of-the-art Digital Creative Studio on campus.

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