Marketing Management (Digital Marketing and Brand Strategy Option) British Columbia Institute of Technology (BCIT)

Program Description

The Digital Marketing and Brand Strategy option combines theory with practical experience. Through in-class lectures and internships, students gain hands-on training in communication, brand strategy, campaign planning, paid advertising, and consumer behavior. This program lays a solid foundation for successful marketing careers. In this option, you’ll be immersed in the fast-paced world of digital marketing and brand strategy, working in groups to drive results, and learning cutting-edge industry practice through in-class lectures and labs. You’ll gain real-world experience in your 10-week internship, and have access to networking opportunities to help accelerate or begin your career. Many marketing employers specifically recommend this program and look for graduates to hire into marketing, advertising, promotions, and public relations roles in Canada and across the world. In fact, about 75% of our students begin work in the field immediately after graduation. You’ll also have the option of applying course credits from the diploma toward full-or-part-time study for your Bachelor of Business Administration.

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