Marketing and Public Relations BA (Hons) Coventry University

Program Description

In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image. Recognised by the Chartered Institute of Public Relations (CIPR), you will become members of this professional association for the duration of your course. The course is accredited by the Chartered Institute of Marketing (CIM) and you will have the opportunity to gain a Level 4 CIM Certificate in Professional Marketing in addition to your degree, subject to additional fees.

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