Marketing and Entrepreneurship MSc Aston University

Program Description

The MSc Marketing and Entrepreneurship course will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions. The course will also develop your knowledge of theories, principles and practice of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts. This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

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