MA Fashion Marketing University of Portsmouth

Program Description

Effective marketing is essential for all successful fashion organisations. To have a powerful impact as a marketing specialist in this rapidly evolving industry, you need an array of technical and professional skills – and the talent to apply these in an ethical and sustainable way. If you want to shape the future of fashion and have the determination and vision to use your marketing and business skills in a challenging but rewarding career, this Fashion Marketing Master's degree is your ideal next step. You'll get a grounding in essential marketing tools, techniques and theories including social media marketing and analytics. You'll also focus on the specific mechanics and workings of the fashion industry by studying topics such as fashion branding and fashion entrepreneurship. You'll have opportunities to go on an international study trip and get valuable experience working on live marketing campaigns with local, national or international organisations. You could also do an optional six-month work placement or professional experience module at the end of the cour

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