MA Digital Marketing and Social Media Management (STEM) Avila University

Program Description

The 30-credit hour Master of Arts in Digital Marketing and Social Media integrates theoretical and practical perspectives to prepare graduates for data-driven marketing leadership. Drawing deeply from marketing, communication, and research methods disciplines, the curriculum trains students to strategize, implement, and analyze targeted digital campaigns. Through project-based coursework, including Marketing Strategy, International Marketing, Strategic Consumer Engagement, and Digital Marketing Communication, students apply concepts to real-world cases across global markets. Rigorous analytical training in Marketing Analysis and two Research Design courses equip students to derive actionable insights from consumer data. The capstone project enables specialized demonstration of competencies. With an emphasis on understanding diverse cultural contexts, performing marketing analytics, translating data into digital content, and measuring meaningful engagement, this timely program empowers marketing scholars to address arising needs and advance theory driving, the evolving digital era. Graduates emerge ready to ethically lead consumer-centric, results-driven digital marketing efforts across industries.

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