International Marketing M.A. FOM University of Applied Sciences

Program Description

Product, price, distribution, and promotion: these are the critical factors that enable companies to successfully position their products and achieve their marketing objectives. Effective implementation requires skilled professionals and leaders who possess a global mindset and are well-versed in the latest marketing trends. The Master’s programme “International Marketing” provides you a comprehensive understanding of the entire sales and marketing concept – from idea development and the planning of communication strategies to market readiness and the ongoing management of product-related services. This combination prepares you for an international career in the dynamic field of marketing. The Master’s programme “International Marketing” is taught entirely in English and will be completed with the academic degree Master of Arts (M.A.).

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