Fashion Arts and Business Humber Polytechnic

Program Description

Because fashion is an international business, Humber’s Fashion Arts and Business diploma program places an emphasis on retail operations from both domestic and international perspectives. You will study marketing, store planning and merchandising, brand management, cosmetic marketing, event planning and retail buying. You’ll also learn fashion trend forecasting, sales techniques, and colour and styling analysis while attaining basic knowledge of fashion products and fashion promotion. These skills are then applied to product launches, planning merchandise assortments, styling fashion shoots and the production of fashion events. Our advisory committee provides regular review and input of curriculum ensuring our program is always on the cutting edge of industry developments. In first year, courses in the business of fashion – marketing strategies, product knowledge, trend forecasting and web merchandising – give students an overview of this multibillion-dollar industry. In second year, students build on the skills developed on the foundation with wholesale sales, retail buying and operation, photo styling and event planning and budgeting.

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