Digital Marketing MSc University of Northampton

Program Description

Digital Marketing MSc explores the exciting and dynamic world of digital marketing. You will investigate the debates around the Virtual Reality, the Metaverse, Artificial Intelligence, Digital Transformation and Digital skills that are framing the world around us. Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master’s. Build on your general business background and prepare for your career in marketing. Discover marketing concepts and apply your learning and skills with practical industry projects and creative digital tasks. You’ll explore topics including content creation, e-commerce, data insights and analytics, the customer experience, social media marketing, marketing ethics, sustainability, and futurology. Accredited by the Digital Marketing Institute (DMI), this Digital Marketing Masters degree is designed to be leading-edge to prepare you as a professional digital marketer for the 21st century workplace.

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