DIGITAL MARKETING BA (Hons) University College Birmingham (UCB)

Program Description

Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills. Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting. Our Digital Marketing foundation degree course also includes a Higher Technical Qualification (HTQ) Level 4 in Digital Community Management (subject to approval).

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