Msc Business Management - Digital Innovation and Business Transformation Steinbeis University

Program Description

In today’s digital era, effective content delivery across all channels is essential. Steinbeis University - Schools of Next Practices’ Digital Marketing degree equips you to harness digital channels professionally, transforming your company’s offerings into future success stories. This program focuses on a data-driven marketing strategy, teaching you to adeptly execute omnichannel concepts and precise targeting. You’ll enhance marketing campaign efficiency through clever automation, establish inbound marketing strategies to make your company a sought-after hub, and gather valuable feedback from online platforms to monitor audience expectations and experiences. You will master a data-driven marketing strategy, implement inbound marketing, and optimize campaign efficiency through automation and personalization. A well-crafted content marketing strategy ensures that you can effectively navigate the diverse landscape of digital marketing and leverage online platforms to your advantage.

Other Programs at the School