MBA with Digital Marketing University of the West of Scotland, (UWS)

Program Description

The MBA pathway programme has a number of core modules, which will enable students to lead from within through innovation and creative thinking, shaping them into a leader for the ever changing context of Business. The modules are interdisciplinary in nature enabling students to critically demonstrate and understand the integration of key business functions enhancing their ability to design and deliver effective organisation wide strategies across sections. Students are required to complete three core modules: Fundamentals of Senior Management, The Strategic Manager and Professional Management and Research Skills. Students undertaking the Digital Marketing Pathway will have to complete the two optional modules: Digital Marketing Strategies and Theoretical Perspectives in Digital Marketing. At the dissertation stage there is an option of either the Strategic Business Project or the Developing Professional Practice module which will enable students to work with an employer on a project related to Leadership.

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