Event Marketing and Management Strategy British Columbia Institute of Technology (BCIT)

Program Description

The Event Marketing and Management Strategy Certificate will prepare you for a rewarding career in the fast-paced event industry. This new, up-to-date program was developed jointly with industry leaders, and as a result includes cutting-edge curriculum that builds on the Event Marketing and Planning Associate Certificate. The aim of the program is to develop professionals in the event management field that have the knowledge and skills to envision, produce, manage, and market events and business conventions for organizations around the world. You will learn how to develop and deliver events using globally accredited sustainability standards. With the hands-on training you receive, you will gain skills from industry professionals in the areas of event planning and marketing, event strategy and design, sustainable event management and operations, project management, sustainable marketing practices, digital marketing, technical production, proposals, communication and presentation techniques, and much more. You will also have the option to select from 5 tracks to customize your learning experience.

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