Creativity and Management (BA) - Strategic Communication Karlshochschule International University

Program Description

By choosing the Strategic Communication profile, students expand and deepen their skills beyond basic business and cultural studies competencies to design comprehensive communication strategies, develop targeted PR and media campaigns, and successfully implement them in a dynamic international environment. They are able to strategically deploy modern communication technologies and analytically evaluate their impact. Profile-related subjects of the course include media and communication psychology, digital communication and the development of communication campaigns. Professional opportunities include communications management, PR and media consulting, social media strategy development, and all areas of storytelling.

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