BSc Marketing Aberystwyth University

Program Description

Aberystwyth University's BSc Marketing degree is an exciting and dynamic course combining elements of marketing and consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Marketing is a dynamic and vibrant career choice full of innovation, creativity and data-driven intuitive decision-making. Most early-stage marketing professionals migrate towards the digital arena and at Aberystwyth, we make sure we equip you with the fundamental digital and traditional skills necessary to provide value to organisations from your first professional day. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre. This enables you to graduate with dual awards.

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