BSc (Hons) Business & Marketing University of Central Lancashire (UClan)

Program Description

On the BSc (Hons) Business and Marketing degree, you’ll learn how companies operate in competitive markets. You'll also learn how they effectively communicate with consumers. This course is accredited by the Chartered Institute of Marketing (CIM). They are the leading professional body for marketers. You'll learn about contemporary business and marketing challenges and opportunities. Combining academic expertise with industry-leading guest speakers, you'll explore career pathways in the marketing industry. And you'll discover various opportunities within business functions. You'll have the opportunity to develop knowledge of the key functions of business and marketing. Learn the methods utilised to effectively understand and communicate with consumers. The BSc (Hons) Business and Marketing degree provides insight into the key principles of marketing. This includes consumer psychology, responsible marketing and digital marketing tools and techniques.

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