Bachelor of Science - Marketing University of Dayton

Program Description

Our curriculum links marketing to the entire range of business functions, preparing you to help businesses achieve their goals. You will build a foundation in the field by taking Principles of Marketing. Next, you will take a six-credit-hour course that provides hands-on experience identifying, understanding and penetrating a target market. During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.

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