Bachelor of Business Administration - Marketing Gonzaga University

Program Description

Marketing is an essential, universal activity common to all individuals and organizations around the world, whether pursuing personal employment, seeking clients for an accounting firm, or in marketing supertankers or soap. Marketing knowledge and skills, therefore, may lead to challenging and satisfying careers in nearly any field, either as marketing specialists or as managers. We offer a Digital Marketing minor and a Promotion minor to non-Business students. Additionally, the Digital Marketing minor is available to students of all majors within the Business School.

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