BA (Hons) Marketing Management University of Lincoln

Program Description

As businesses strive for success in increasingly competitive markets, the power of effective marketing is becoming ever more important. The BA (Hons) Marketing Management degree offers students the opportunity to develop an understanding of marketing techniques and the processes applicable to a wide range of business types and sectors. There is an international focus on developments in the industry, such as the emergence of new technologies and product and service innovation. The importance of digital marketing is acknowledged throughout the programme. The programme is accredited by the Chartered Institute of Marketing and places an emphasis on the practical application of skills. There are opportunities to think and work as a consultant on live briefs from real businesses.

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