BA (Hons) FASHION BRAND MANAGEMENT University of East London

Program Description

The fashion industry is brimming with creative and luxury brands, but who supports innovation, drives change and grows brand capital? Fashion brand managers are vital members of a fashion business that drives change and supports brand development and progression. Brand managers in fashion must be understanding of the creative and deliver strong business acumen. This course offers you the opportunity to develop skills in creative and critical thinking. You will also develop skills in technology use and design. Students on this course will learn how to manage a brand’s image in the market whilst delivering innovative strategies that successfully communicate the brand vision, core values and mission to its target audience. This course will build communicative and leadership skills working with brands and designers whilst developing a good knowledge of business innovation, strategies and management.

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