Advertising & Digital Marketing BA (Hons) University of Northampton

Program Description

This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising and Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional advertising media as you plan and create real campaigns. The Marketing and Advertising degree culminates in a pitch to a leading company in the advertising industry, providing practical preparation for work in advertising and digital marketing roles. The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors. Our Digital Marketing and Advertising Degree suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.

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