Master International Marketing and Brand Management Munich Business School (MBS)

Program Description

Truly understanding your customers is key for any business success! With our program, we will help you build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation. Our ‘theory meets practice’ approach means that you will learn about the latest scientific evidence while also applying your knowledge when working on real-life projects, developing your own marketing campaigns and interacting with business professionals to prepare for your own career. As a sought-after professional, you can make full use of your skills in demanding positions such as Brand Manager, Head of Brand Management or CMO (Chief Marketing Officer) in renowned companies.

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