Marketing Management - Digital Media Lambton College
About this Program
Level: Graduate Certificate in Marketing Management - Digital Media
Discpline: Marketing
Length: 4 semesters
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Ottawa Campus Campus
Sarnia Campus Campus
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Program Description
The Lambton College Marketing Management - Digital Media, Ontario College Graduate Certificate, is designed to provide students with both the theoretical and hands-on skills necessary in today's digital media marketing world. The emergence of social media, mobile tools and other new technologies has created a need for highly trained, creative individuals who can combine traditional marketing strategies with digital, online platforms to create and maintain an effective online presence for businesses they represent. Curriculum will initially focus on the foundational knowledge in marketing that is necessary prior to integrating digital marketing strategies in businesses. Student utilize aspects of primary and secondary market research, statistics, databases, and various digital media platforms to integrate into digital marketing plans. New and emerging interactive media will be studies, and students will integrate these into various projects. The final term will enhance all earning outcomes through a research or co-operative education work term.
Other Programs at the School
Study and Work in Canada
Full-time undergraduate and post-graduate international students can work anywhere on or off campus without a work permit. The rules around the number of hours a student will be allowed to work may vary based on the country the student chooses to study in. International students are typically able to work up to 20 hours a week.